Christine Moorman

Marketing · 1996–2012

A researcher in the Science corpus: 8 papers; trusts 7 researchers and is trusted by 27 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 26 citations into it; #2,912 of 6,289 by trust here, #603 by citations
• Organizational Behavior and Human Resource Management — 25 citations into it; #1,375 of 8,741 by trust here, #695 by citations
• Strategy and Management — 14 citations into it; #2,532 of 10,874 by trust here, #1,262 by citations
• Economics and Econometrics — 10 citations into it; #12,990 of 23,481 by trust here, #5,522 by citations

Whom Christine Moorman trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Brian Wansink
2. Jerry A. Hausman
3. Rajesh Chandy
4. W. Swann
5. F. Heider
6. Ruth N. Bolton
7. J. Rotter
8. Clive W. J. Granger

Who trusts Christine Moorman overall

1. John G. Lynch
2. Siva K. Balasubramanian
3. Blair Kidwell
4. A. Drichoutis
5. Xueming Luo
6. Brian Wansink
7. Pierre Chandon
8. Gal Zauberman
9. Catherine A. Cole
10. J. Inman

Papers from Christine Moorman's perspective

Ordered by how strongly the researchers Christine Moorman trusts endorse each paper. Same corpus, a different order for every researcher.

1. The psychology of interpersonal relations
2. The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
3. A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act
4. Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
5. Psychological Implications of Customer Participation in Co-Production
6. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
7. Investigating causal relations by econometric models and cross-spectral methods
8. Specification tests in econometrics
9. Self-verification: The search for coherence
10. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality

Their papers

• Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008) — 1,351 citations
• The Role of Firm Resources in Returns to Market Deployment (2003) — 198 citations
• Interfirm Cooperation and Customer Orientation (2003) — 304 citations
• What is Quality? An Integrative Framework of Processes and States (2012) — 532 citations
• The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation (2011) — 127 citations
• Subjective Knowledge, Search Locations, and Consumer Choice (2004) — 381 citations
• Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? (2002) — 687 citations
• A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act (1996)