Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

By Chris Janiszewski, Tom Meyvis. 2001

390 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/39baff64ca4e67c3190b6592d473f9982eaa1b64

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Citations in the corpus

The Impact of Incomplete Typeface Logos on Perceptions of the Firm (2011, background): “…empirical findings presented not only extend previous findings in logo-related research (Henderson and Cote 1998; Henderson, Giese, and Cote 2004; Janiszewski and Meyvis 2001; Van der Lans et al. 2009) but also contribute to research on visual communication in general (Lurie and Mason 2007;…”
From food waste to value-added surplus products (VASP): Consumer acceptance of a novel food product category (2018, background): “Further, it is likely that using the right product label will facilitate consumers on processing information of VASP foods more fluently (Janiszewski & Meyvis, 2001), thus increasing the likelihood of their acceptance.”
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2016, background): “The symbolic connotations associated with certain elements of a logo (e.g., its color and typeface) and with a brand name (e.g., its sound) have been found to influence both specific brand perceptions and overall brand evaluations (Hagtvedt 2011; Janiszewski and Meyvis 2001).”
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design (2014, positive): “This is consistent with prior work, which has shown that fluency can augment preference (Janiszewski and Meyvis 2001).”
Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength (2003, background): “meaning) are easily processed ( Janiszewski & Meyvis, 2001; Shapiro, 1999).”
Novelty in Theme Park Physical Surroundings: An Application of the Stimulus–Organism–Response Paradigm (2014, background): “Twenty-four questions were constructed about newness of physical surroundings, including eight associated with the dimension “facility aesthetic”, eight with “layout and placement”, and four with “point of purchase and human” (Janiszewski & Meyvis, 2001; Summer & Hebert, 2001).”
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2017, background): “In addition, it appears that advertisements that are more complex receive results that are more positive: Research has found that complex advertisements are evaluated more positively and receive a higher number of exposures than simpler advertisements (Cox & Cox, 1988; Janiszewski & Meyvis, 2001).”
Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation? (2010, background): “Likewise, prior studies have created measures or manipulations that well reflect both of the moderating variables proposed here such as outcome involvement (Ahluwalia, 2002) and frequency of exposure (e.g., Janiszewski and Meyvis, 2001).”
The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales (2013, background): “In addition to these examples, the basic rinciples of processing fluency have also been usefully applied o the design of brand logos (Janiszewski and Meyvis 2001), dvertisements (Labroo and Lee 2006; Lee and Labroo 2004) nd processes in choice-set situations (Novemsky et al. 2007). hile the above…”
Do logo redesigns help or hurt your brand? The role of brand commitment (2010, positive): “Logos are a prominent feature of a diverse array of direct and indirect communication vehicles ranging from packaging, promotional materials, and advertising to uniforms, business cards, and letterheads (Bottomly and Doyle, 2006; Henderson and Cote, 1998; Janiszewski and Meyvis, 2001).”
This Logo Moves Me: Dynamic Imagery from Static Images (2014, neutral): “Thus, the importance of a logo is much more than a mere visual signature because it serves as a vehicle for capturing attention and conveying meaning (see also Janiszewski and Meyvis 2001).”
An examination of different explanations for the mere exposure effect (2007, methodology): “Most marketing studies have utilized PF/M as the explanatory mechanism (e.g., Janiszewski and Meyvis 2001; Nordhielm 2002).”
The Sources and Consequences of the Fluent Processing of Numbers (2011, background): “For example, a previously seen logo is more fluently processed than a novel logo (Janiszewski and Meyvis 2001), and an easy-to-compute price discount is more fluently calculated than a difficult-to-compute price discount (Thomas and Morwitz 2009).”
Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude (2016, background): “In line with studies on advertisement effectiveness (Anand and Sternthal 1990; Galizio and Hendrick 1972) and brand logo meaning (Janiszewski and Meyvis 2001), we found that increased exposure enhanced liking of complex material.”