Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
By Sebastian Zenker, Erik Braun, Sibylle Petersen. 2017
302 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/877085df1b92bc23f022f45a21a4ef83506705dc
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
- Nicholas J. Rockwood
- Andrew F. Hayes
- A. Montoya
- T. Golja
- Tina Šegota
- Ning Chen
- Nikolaos Stylos
- Constantinos-Vasilios Priporas
In Sociology and Political Science
- Nicholas J. Rockwood
- A. Montoya
- T. Golja
- Tina Šegota
- Andrew F. Hayes
- Ning Chen
- Nikolaos Stylos
- Constantinos-Vasilios Priporas
Citations in the corpus
- The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, background): “Neglecting residents in their roles of promoting the destination was shown to have negative consequences for destination marketing efforts (Braun, Kavaratzis, and Zenker 2013; Zenker, Braun, and Petersen 2017).”
- City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement (2020, background): “, 2013; Kavaratzis, 2004) and they can ultimately act as city brand ambassadors, (Braun et al., 2013; Zenker et al., 2017) or as online city brand ambassadors (Uchinaka et al.”
- The Analysis of Mechanisms and Their Contingencies: PROCESS versus Structural Equation Modeling (2017, background): “For some examples, see Voola et al. (2012), White et al. (2016), Shen et al. (2016), and Zenker et al. (2017).”