Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design

By Aparna Sundar, Theodore J. Noseworthy. 2014

217 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/704086aa432f008ab9e8811a02406794d10b74c9

Citations in the corpus

• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “For example, Sundar and Noseworthy (2014) demonstrated that visual cues on packaging can influence consumption decisions.”