Michael F. Walsh
Marketing · 2010
A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 7 citations into it
- Social Psychology — 6 citations into it
Whom Michael F. Walsh trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Michael F. Walsh overall
Papers from Michael F. Walsh's perspective
Ordered by how strongly the researchers Michael F. Walsh trusts endorse each paper. Same corpus, a different order for every researcher.
- Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
- Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
- The interactive effects of colors and products on perceptions of brand logo appropriateness
- When moderation is mediated and mediation is moderated. (Journal of Personality and Social Psychology)
- Can “Low-Fat” Nutrition Labels Lead to Obesity?
- A comparison of methods to test mediation and other intervening variable effects. (Psychological methods)
- Mediators and moderators of treatment effects in randomized clinical trials. (Archives of General Psychiatry)
- Mediation in experimental and nonexperimental studies: new procedures and recommendations. (Psychological methods)
- On the psychology of prediction
- Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
Their papers
- Do logo redesigns help or hurt your brand? The role of brand commitment (2010) — 186 citations