An examination of different explanations for the mere exposure effect

By Xiang Fang, Surendra N. Singh, Rohini Ahluwalia. 2007

311 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/46883d42f6167f9c19ec25211c656335615791a0

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In Experimental and Cognitive Psychology

In Marketing

Citations in the corpus

A psychological ownership approach to designing object attachment (2015, background): “When individuals are exposed to an object it generally becomes more preferable (Fang, Singh, and Ahluwalia 2007; Zajonc 1968) though this does not always occur if the object is unpleasant (Meskin et al. 2013; Peck and Shu 2009).”
More than meets the eye (2007, background): “However, the most prominent and widely accepted mechanism is a perceptual fluency-based account of mere exposure effects (Winkielman et al. 2003; Lee & Labroo 2004; Reber et al. 2004; Fang et al. 2007; Grimes & Kitchen 2007).”
The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice (2009, methodology): “First, we utilize a misattribution paradigm to show that choice of Dasani does not increase with frequency of exposure when people have the opportunity to attribute fluency to a source other than repeated exposure (Fang et al. 2007; Winkielman et al. 2003).”
Extending Culturally Symbolic Brands: A Blessing or a Curse? (2012, background): “, Roth and Romeo 1992) for boosting product acceptance, might result in a correction effect, lowering extension evaluations (Fang et al. 2007).”
When environmental messages should be assertive: examining the moderating role of effort investment (2015, background): “…by considering that the effort investment manipulation may have inadvertently influenced processing fluency; that is, the ease with which information is processed (Fang, Singh, and Ahluwalia 2007) a variable associated with effort involved in a focal motivation and behavior (Song and Schwarz 2008).”
The Gender Gap (2014, unknown): “This study adopted an attention-based definition of mere exposure, which “occurs under incidental conditions where the audiences’ attention is focused elsewhere” (Fang et al., 2007), such as reading a magazine or browsing a Web page.”