OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships

By Yi-Hui Christine Huang. 2001

414 citations recorded by the source corpus.

Subfields: Communication, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/246c8cc7d94b1633205a0b6eaf85fae1b8505ef3

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In Communication

In Organizational Behavior and Human Resource Management

In Social Psychology

Citations in the corpus

Trust in Companies and in CEOs: A Comparative Study of the Main Influences (2010, background): “Trust in companies is regarded as a fundamental element of corporate success, because it builds and supports long-term relationships between a company and its stakeholder groups and, therefore, generates supportive behavior while preventing unsupportive behavior (Caldwell et al., 2008a; Grunig et al”
The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image (2004, methodology): “Organization–public relationship theory and research are producing a growing literature regarding the types, measurement, value, and dimensions of such relationships (Broom, Casey, & Ritchey, 1997; J. E. Grunig & Huang, 2000; Hon & J. E. Grunig, 1999; Huang, 2001; Ledingham & Bruning, 2000).”
Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions (2009, background): “Relational satisfaction, which has been most commonly examined as relational features (Ferguson, 1984; Huang, 1997, 2001), is defined as ‘‘the extent to which each party feels favorably toward the other’’ (Hon & Grunig, 1999, p. 20).”
Measurement of Organization–Public Relationships: Validation of Measurement Using a Manufacturer–Retailer Relationship (2006, background): “Many scholars have contributed scholarly reviews of OPRs from other disciplines such as interpersonal communication, social psychology, and relationship marketing (J. E. Grunig & Huang, 2000; Hon & J. E. Grunig; 1999; Huang, 2001; Kim, 2001; Ledingham & Bruning, 1998; Ledingham, Bruning, & Wilson, 1”
Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014, background): “As an outcome, such a relationship is indicated by public trust, control mutuality, commitment, and satisfaction (Huang, 2001), which contribute to the public’s favorable perception of the organization (i.e., organizational reputation; S. Yang & J. E. Grunig, 2005) and supportive behavior (e.g.,…”
A Multilevel Study of Antecedents and a Mediator of Employee—Organization Relationships (2007, background): “…relations scholars recognized the importance of relationship management in public relations (Bruning & Ledingham, 1999; Hon & J. E. Grunig, 1999; Huang, 2001; Ledingham & Bruning, 2000; Ledingham, Bruning, Thomlison, & Lesko, 1997), but there has been far less research to develop theories for…”
An Integrated Model for Organization—Public Relational Outcomes, Organizational Reputation, and Their Antecedents (2007, background): “Among them, first, Huang (2001) introduced face and favor to reflect Chinese culture.”
The Authentic Enterprise: Another Buzz Word, or a True Driver of Quality Relationships? (2012, methodology): “In recent years public relations researchers have embraced the relationship management paradigm (Bruning & Ledingham, 1999; L. A. Grunig, J. E. Grunig, & Dozier, 2002; Hon & J. E. Grunig, 1999; Huang, 2001; Ledingham, 2003).”
The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust (2009, background): “Therefore, a blogger's self, created in the process of ongoing interactions with others, can be best described as a dialogical self (Josselson, 1993 ).”
Trust Me, Trust Me Not: An Experimental Analysis of the Effect of Transparency on Organizations (2014, background): “Further, Huang (2001) demonstrated that ‘‘trust can increase the possibility that [stakeholders] will continue their relationships with the organizations after a critical crisis event’’ (p. 319).”
Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions (2007, background): “If the ultimate goal of public relations is to build mutually beneficial relationships between an organization and its publics, then measuring the outcomes of those relationships provides an important indicator of public relations effectiveness ( Hon & J. E. Grunig, 1999 ; Huang, 2001 ; Ledingham ”