Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions
By S. Hong, Sung-Un Yang. 2009
216 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/9edad760386d45abced1aea78fa6c3f1d403c086
How researchers see this paper
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In Organizational Behavior and Human Resource Management
- D. Kratochvil
- M. Butt
- Stephen Wilkins
- J. Huisman
- M. Balakrishnan
- Syed Zamberi Ahmad
- Tamer H. Elsharnouby
In Sociology and Political Science
In Strategy and Management
Citations in the corpus
- The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education (2016, background): “As well as influencing student commitment and satisfaction, Hong and Yang (2009) have shown how studentorganizational identification can lead to other benefits for institutions, such as positive word of mouth.”
- Corporate Social Responsibility, Employee–Company Identification, and Organizational Commitment: Mediation by Employee Engagement (2015, unknown): “C) (Kim et al. 2010), which is a widely used term in the literature of marketing (Ahearne et al. 2005; Hong and Yang 2009; Lichtenstein et al. 2010).”
- Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses (2013, background): “…identification (Bhattacharya & Sen, 2003), positive product evaluations (Brown & Dacin, 1997), increased sales (Barich & Kotler, 1991), increased customer loyalty (Andreassen & Lindestad, 1998), and increased customer extra-role behaviors, such as positive word of mouth (Hong & Yang, 2009).”