The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust

By Sung-Un Yang, Joon Soo Lim. 2009

193 citations recorded by the source corpus.

Subfields: Communication, Social Psychology

View Paper: https://www.semanticscholar.org/paper/12ac9e601bd322d9f71a95b37007a7820c141dde

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Caleb T. Carr
2. Jeff Niederdeppe
3. Hye Kyung Kim
4. Kaye D. Sweetser
5. Rebecca A. Hayes

In Social Psychology

1. Caleb T. Carr
2. Jeff Niederdeppe
3. Hye Kyung Kim
4. Kaye D. Sweetser
5. Rebecca A. Hayes

Citations in the corpus

• The Role of Emotional Response during an H1N1 Influenza Pandemic on a College Campus (2013, methodology): “Integrity refers to the willingness to keep ethical standards, rather than achieving organizational objectives (Hon & Grunig, 1999, White, 2005, Yang & Lim, 2009).”
• A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships (2010, background): “Several studies provide empirical evidence to the fact that publics positively respond to the human voice organizations can communicate through social media tools (Kelleher, 2009 ; Kelleher & Miller, 2006 ; Sweetser & Metzgar, 2007 ; Yang & Lim, 2009 ).”
• Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media (2015, background): “Yang and Lim (2009) demonstrated that interactivity in blogs is important for a blogger’s credibility, but did not explore the implications of asocialness, or bloggers posting without allowing comments, nor implications for attitude toward the brand and purchase intention.”