Katarina Panic
Marketing · 2013–2017
A researcher in the Science corpus: 3 papers; trusts 7 researchers and is trusted by 4 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 34 citations into it; #3,308 of 6,289 by trust here, #2,901 by citations
- Sociology and Political Science — 32 citations into it; #18,357 of 22,756 by trust here, #12,387 by citations
- Literature and Literary Theory — 27 citations into it; #1,583 of 2,496 by trust here, #692 by citations
- Education — 26 citations into it
- Gender Studies — 14 citations into it
- Human-Computer Interaction — 7 citations into it
Whom Katarina Panic trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Esther Rozendaal
- Elizabeth S. Moore
- Moniek Buijzen
- D. Mizerski
- Andrew F. Hayes
- E. V. van Reijmersdal
- L. J. Moses
- Sonia Livingstone
- Margaret C. Campbell
- Chin-Lung Hsu
Who trusts Katarina Panic overall
Papers from Katarina Panic's perspective
Ordered by how strongly the researchers Katarina Panic trusts endorse each paper. Same corpus, a different order for every researcher.
- Reconsidering Advertising Literacy as a Defense Against Advertising Effects
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
- The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
- Human Associative Memory
- Children and the Changing World of Advertising
- The limited capacity model of mediated message processing
- Children’s understanding of advertisers’ persuasive tactics
- Why do people play on-line games? An extended TAM with social influences and flow experience (Information Manager (The))
- A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Their papers
- Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses (2013) — 166 citations
- How advertising literacy training affect children's responses to television commercials versus advergames (2016) — 91 citations
- Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda (2017) — 208 citations