Extending human personality to brands: The stability factor

By Thomas Tan Tsu Wee. 2004

163 citations recorded by the source corpus.

Subfields: Clinical Psychology, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/cc4e1ef76bc85917097378eecca674e7ae26f12d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Vikas Kumar
2. Alessandro M. Peluso
3. Jogendra Kumar Nayak
4. Gianluigi Guido

In Experimental and Cognitive Psychology

1. Vikas Kumar
2. Alessandro M. Peluso
3. Jogendra Kumar Nayak
4. Gianluigi Guido

In Marketing

1. Vikas Kumar
2. H. Soh
3. Jianyao Li
4. Alessandro M. Peluso
5. Fang Liu
6. Jogendra Kumar Nayak
7. Gianluigi Guido
8. D. Mizerski

Citations in the corpus

• Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, background): “Brand anthropomorphism and brand personality Brand personality refers to the set of human characteristics and traits associable to a brand (Aaker, 1997; Wee, 2004).”
• Destination Personality: Scale Development And Validation (2018, methodology): “The measures and procedure recommended by Churchill (1979) for the development and validation of a scale have been followed in the study.”
• Self-congruity, brand attitude, and brand loyalty: a study on luxury brands (2012, background): “perception of a brand’s personality and their perception of their own personality (Wee, 2004).”