Assessing the human element in service personality formation: personality congruency and the Five Factor Model

By Eric G. Harris, David E. Fleming. 2005

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a5c1d955e328977593706943f2a58b39d8434fe7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hyeon-Cheol Kim
2. Sanghyeop Lee
3. Bee‐Lia Chua
4. S. R. Nikhashemi
5. H. Soh
6. Heesup Han
7. Jianyao Li
8. Naser Valaei

In Organizational Behavior and Human Resource Management

1. Heesup Han
2. Sanghyeop Lee
3. Bee‐Lia Chua
4. Hyeon-Cheol Kim
5. S. R. Nikhashemi
6. H. Soh
7. Jianyao Li
8. Naser Valaei

In Strategy and Management

1. Heesup Han

Citations in the corpus

• Self-congruity, brand attitude, and brand loyalty: a study on luxury brands (2012, background): “Various studies report that Brand Personality Congruity has a positive effect in attitude toward the brand (e.g. De Chernatony and Riley, 1998; Harris and Fleming, 2005).”
• Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, background): “…though Aaker’s (1997) framework of BP has been widely used by many researchers (Bhardwaj, Park, & Kim, 2011; Das, 2014; Deane, Smith, & Adams, 2003; Harris & Fleming, 2005; Murphy, Moscardo, & Benckendorff, 2007), the reliability of this scale is still questionable; specifically, the “ruggedness”…”
• The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, background): “Brand personality has been viewed from a promotional perspective (Harris & Fleming, 2005), serving as a self-expressive function allowing an individual to express his or her self through the use of a brand (Keller, 1993).”