Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

By Aron O'Cass, Hmily Frost. 2002

712 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/baa3660c9f36ef0df943094df1ab40e3f9b561ad

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Citations in the corpus

Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “status seeking) (O’Cass and Frost, 2002; Tsai, 2005).”
The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption (2012, background): “The literature suggests that branding is a key element of status products, particularly for younger consumers (Chau and Schor, 1998), but that there is a need for empirical research in this area (O’Cass and Frost, 2002; Shukla, 2008; Shukla, 2010).”
Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention? (2010, background): “In short, consumers who exhibit this behaviour pattern use their consumption decisions and chosen products as a vehicle for improving their social image within a reference group (O’Cass and Frost, 2002).”
A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011, background): “The motives of the present study are as follows: (1) To the best of the authors’ knowledge and despite strong market support for the importance of the luxury industry, studies that have investigated the consumption of luxury fashion accessories are relatively scarce (see O’Cass and Frost 2002 ); (2”
An analysis of factors affecting fashion opinion leadership and fashion opinion seeking (2008, background): “The idea of status consumption can be extended beyond status products to include brands that confer status ( O'Cass and Frost, 2002”
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, neutral): “Visibility is essential to status consumption and has therefore been used interchangeably with conspicuous consumption (O'Cass & Frost, 2002), which is defined as “the social and public visibility surrounding the consumption of a product” (Piron, 2000, p. 309).”
Intrinsic motivations, self-esteem, and luxury goods consumption (2011, background): “As current print and television advertisements demonstrate, luxury marketing practitioners rely heavily on appeals to consumers’ extrinsic motivations (Corneo and Jeanne, 1997; O’Cass and Frost, 2002; Vigneron and Johnson, 1999).”
Self-image congruence in consumer behavior (2012, background): “, high-performance automobiles) to reinforce their status symbol in society (Bagwell and Bernheim, 1996; Eastman et al., 1999; O'Cass and Frost, 2002).”
Conspicuous consumption among middle age consumers: psychological and brand antecedents (2008, background): “The factors representing the intangible values were identified as symbol of success, symbol of prestige, indicates wealth, indicates achievement, interested in status and enhances my image (Wong and Ahuvia, 1998; Heath and Scott, 1998; O’Cass and Frost, 2002).”
Consumers' willingness to knowingly purchase counterfeit products (2009, background): “They now consume the symbolic meaning the brands represent ( O'Cass and Frost, 2002”
Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “This idea tends still to be more or less the strategic foundation for the management of luxury brands (Corneo & Jeanne, 1997; Dittmar, 1994; O'Cass & Frost, 2002; Vigneron & Johnson, 1999, 2004).”