The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification

By Chung K. Kim, Dongchul Han, Seung-bae Park. 2001

589 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/490f90139b21f88e5fc956a92a60cb5428c46566

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In Experimental and Cognitive Psychology

In Marketing

In Sociology and Political Science

Citations in the corpus

Direct and indirect effects of self-image congruence on brand loyalty (2006, background): “Some attitudinal measures of brand loyalty incorporate items referring to repurchase intention and word-of-mouth (Narayandas, 1996; Sirdesmukh et al., 2002) or cross-buying potential (Kim et al., 2001).”
Gender Dimensions of Brand Personality (2009, background): “Strongly disagree/strongly agree Kim, Han, and Park (2001) Table 5 STUDY 6: BRAND-RELATED CONSUMER RESPONSES MEASURED IN BRAND PERSONALITY–SELF-CONCEPT CONGRUENCE STUDY brand serving as the independent factor, there were significant multivariate effects of congruence (multivariate F(5, 361) = 2.86,…”
The impact of brand extensions on brand personality: experimental evidence (2005, methodology): “…of empirical research has started to emerge (Aaker, 1999; Musante et al. , 1999; Siguaw et al. , 1999; Bauer et al. , 2000; Farhangmehr and Azevedo, 2000; Ferrandi et al. , 2000; Huber et al. , Ma¨der et al. , 2000; Aaker et al. , 2001; Hayes et al. , 2001; Kim et al. , 2001; Wysong et al. , 2002).”
Destination Personality: An Application of Brand Personality to Tourism Destinations (2006, background): “To date, studies on the application of the BPS have been limited to consumer goods (e.g., Kim 2000; Aaker, Benet-Martinez, and Garolera 2001; Kim, Han, and Park 2001), restaurant settings (Siguaw, Mattila, and Austin 1999), and Web sites (Müller and Chandon 2003).”
The role of consumer–brand identification in building brand relationships (2013, background): “…and brand commitment (Casaló et al., 2008), consumer satisfaction and a higher possibility of repurchase (Kuenzel and Halliday, 2008), positive word ofmouth (Del Rio et al., 2001; Kim et al., 2001; Kuenzel and Halliday, 2008) and consumers' willingness to pay a price premium (Del Rio et al., 2001).”
Exploring consumer‐brand relationship quality and identification (2012, background): “CBI demonstrates the degree to which the brand expresses and enhances the individual’s identity (Kim et al., 2001).”
Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers’ Brands (2011, background): “…with several positive outcomes, including greater cooperation (Ashforth and Mael 1989), loyalty (Bhattacharya and Sen 2003; O’Reilly and Chatman 1986), commitment (Bergami and Bagozzi 2000), word of mouth (Kim, Han, and Park 2001), and organizational citizenship behaviors (Morrison 1996).”
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “a distinctive BP may influence consumers to become loyal customers (Kim et al., 2001; Freeling & Forbes, 2005).”
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands (2012, background): “Kressmann et al., 2006) focuses on only one type of congruity, such as brand personality. One exception is Helgeson and Suppellen’s study (2004) that found that Brand Personality Congruity and Brand User Imagery Congruity have important and equal effects in Swedish consumers’ attitudes toward retail”
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, background): “However, Kim et al. (2001) found the relationship insignificant in cellular phone brands.”
Sport teams as promoters of pro-environmental behavior: an empirical study. (2012, methodology): “89 was reported (Kim et al., 2001).”