Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

By Fang Liu, Jianyao Li, D. Mizerski, H. Soh. 2012

445 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a6d6f047bb17474d1d894df11394c48ba8e14ccc

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, unknown): “Indeed, it has been shown that the imagery associated with a high status brand is a good predictor of loyalty (Liu et al. 2012) and when a”
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes (2017, background): “Furthermore, the student sample has relevance for a study of self-congruence: studies exploring self-congruence in an offline context (Liu et al., 2012; Roy and Rabbanee, 2015), and research exploring the selfcongruence of Facebook profiles (Back et al., 2010), have used student samples.”
The effects of service quality and consumer-brand value congruity on hospitality brand loyalty (2019, background): “Therefore, the role of value congruity lies in the delivery of the distinctive brand images that are ultimately intended to entice customers to purchase products; and to become loyal to the brand (Liu et al., 2012).”
The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, background): “…affects place satisfaction (Bekk, Sporrle, and Kruse 2016; Ekinci and Riley 2003; Murphy, Benckendorff, and Moscardo 2007), place expectations (Hosany 2012; Sirgy 2014; Xu and Pratt 2018), and place engagement (Ekinci, Sirakaya-Turk, and Preciado 2013; Liu et al. 2012; Xu and Pratt 2018).”
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020, background): “Brand loyalty can be defined as the extent of customer's feelings that he or she is cognitively, emotionally, and behaviourally attached to an organization’s brand (Liu et al., 2012).”
Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity (2021, background): “Visitor image congruity is based on Sirgy’s (1985) theory of self-image congruity, in which congruity is defined as the individual’s feelings, perceptions, and thoughts with reference to the self as an object (see also Sirgy and Su 2000; Liu et al. 2012).”
The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study (2017, result): “While some studies revealed a positive influence (Nysveen, Pedersen & Skard 2013; Pinson 2012), others found no significant effects (Liu et al. 2012).”