K. Podnar

Marketing · 2013–2017

A researcher in the Science corpus: 2 papers; trusts 31 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

Whom K. Podnar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Linda D. Hollebeek
  2. Jennifer Edson Escalas
  3. Erifili Papista
  4. Choong Whan Park
  5. C. Bhattacharya
  6. Michael Ahearne
  7. Nicola E. Stokburger‐Sauer
  8. Tae Hyun Baek
  9. Urška Tuškej
  10. Philip M. Podsakoff

Who trusts K. Podnar overall

  1. R. Rather
  2. Mário Augusto
  3. Urška Tuškej

Papers from K. Podnar's perspective

Ordered by how strongly the researchers K. Podnar trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  2. The Social Identity Theory of Intergroup Behavior.
  3. Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
  4. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  5. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  6. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  7. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
  8. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  9. Antecedents and purchase consequences of customer participation in small group brand communities
  10. Identification in Organizations: An Examination of Four Fundamental Questions

Their papers