Trang P. Tran
Sociology and Political Science · 2015–2019
A researcher in the Science corpus: 3 papers; trusts 17 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 60 citations into it
- Marketing — 41 citations into it
- Information Systems and Management — 26 citations into it
- Communication — 8 citations into it
Whom Trang P. Tran trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Dimitrios Pierrakos
- G. Paliouras
- Naveen Farag Awad
- Tae Hyun Baek
- Yoo-Jung Kim
- E. S. Knowles
- David Jingjun Xu
- David G. Taylor
- Freya De Keyzer
- Christos Papatheodorou
Papers from Trang P. Tran's perspective
Ordered by how strongly the researchers Trang P. Tran trusts endorse each paper. Same corpus, a different order for every researcher.
- Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (Information systems research)
- Customer loyalty in e-commerce: an exploration of its antecedents and consequences
- Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (Computers in Human Behavior)
- Friends, Fans, and Followers: Do Ads Work on Social Networks? (Journal of Advertising Research)
- Consumer Attitudes Toward Mobile Advertising: An Empirical Study (International Journal of Electronic Commerce)
- Exploring determinants of voting for the "helpfulness" of online user reviews: A text mining approach (Decision Support Systems)
- What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com (MIS Q.)
- The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
- Customerization: The next revolution in mass customization
- Do online reviews affect product sales? The role of reviewer characteristics and temporal effects (Inf. Technol. Manag.)
Their papers
- Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality (2019) — 269 citations
- A study of factors that contribute to online review helpfulness (2015) — 344 citations
- Personalized ads on Facebook: An effective marketing tool for online marketers (2017) — 176 citations