A. Kronrod
Marketing · 2004–2013
A researcher in the Science corpus: 4 papers; trusts 17 researchers and is trusted by 12 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 45 citations into it; #1,909 of 6,289 by trust here, #1,637 by citations
- Sociology and Political Science — 26 citations into it; #7,234 of 22,756 by trust here, #5,542 by citations
- Applied Psychology — 21 citations into it
- Experimental and Cognitive Psychology — 18 citations into it
- Social Psychology — 15 citations into it
- General Decision Sciences — 12 citations into it
- Literature and Literary Theory — 12 citations into it
- Human-Computer Interaction — 7 citations into it; #644 of 2,253 by trust here, #802 by citations
Whom A. Kronrod trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Norbert Schwarz
- S. Chandran
- Alexander Fedorikhin
- Stephen A. Spiller
- Ran Kivetz
- Gavan J. Fitzsimons
- Edward F. McQuarrie
- Vanessa M. Patrick
- Ravi K. Dhar
- Vicki G. Morwitz
Who trusts A. Kronrod overall
- Tae Hyun Baek
- Jaemun Byun
- Jingyi Lu
- Sukki Yoon
- K. Winterich
- S. Jang
- Andrew T. Stephen
- Seeun Kim
- Zhengyan Liu
- Grant Packard
Papers from A. Kronrod's perspective
Ordered by how strongly the researchers A. Kronrod trusts endorse each paper. Same corpus, a different order for every researcher.
- Metaphors We Live by
- Metacognitive Experiences in Consumer Judgment and Decision Making
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- Do We Really Need a Reason to Indulge?
- Self-Selection and Information Role of Online Product Reviews
- Using Online Conversations to Study Word-of-Mouth Communication
- On the Nature of Reactance and its Role in Persuasive Health Communication
- Poetic Effects: A Relevance Theory Perspective
- Feeling and thinking: Closing the debate over the independence of affect.
- Feeling and thinking : the role of affect in social cognition
Their papers
- “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013) — 288 citations
- Go Green! Should Environmental Messages be So Assertive? (2012) — 416 citations
- Enjoy! Hedonic Consumption and Compliance with Assertive Messages (2012) — 139 citations
- Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings (2004) — 177 citations