Sukki Yoon
Sociology and Political Science · 2015–2020
A researcher in the Science corpus: 7 papers; trusts 35 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 99 citations into it
- Marketing — 83 citations into it
- Social Psychology — 61 citations into it
- Applied Psychology — 46 citations into it
- Literature and Literary Theory — 29 citations into it
- Experimental and Cognitive Psychology — 23 citations into it
- Organizational Behavior and Human Resource Management — 18 citations into it
- Information Systems and Management — 16 citations into it
Whom Sukki Yoon trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Kristopher J Preacher
- Elizabeth A. Minton
- Nidhi Agrawal
- A. Kronrod
- Adam Duhachek
- Jennifer Edson Escalas
- Tae Hyun Baek
- Andrew F. Hayes
- Angela Y. Lee
- Ran Kivetz
Papers from Sukki Yoon's perspective
Ordered by how strongly the researchers Sukki Yoon trusts endorse each paper. Same corpus, a different order for every researcher.
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- Beyond valence: Toward a model of emotion-specific influences on judgement and choice
- When moderation is mediated and mediation is moderated. (Journal of Personality and Social Psychology)
- Regulatory fit and persuasion: transfer from "Feeling Right.". (Journal of Personality and Social Psychology)
- Shame and Guilt
- On the Nature of Reactance and its Role in Persuasive Health Communication
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Further Evidence That Psychological Reactance Can Be Modeled as a Combination of Anger and Negative Cognitions (Communication Research)
- Narcissism, Self-Esteem, and the Positivity of Self-Views: Two Portraits of Self-Love
Their papers
- Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience (2020) — 330 citations
- Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018) — 113 citations
- Matching luxury brand appeals with attitude functions on social media across cultures (2020) — 87 citations
- Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising (2019) — 130 citations
- Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses (2018) — 118 citations
- Guilt and Shame: Environmental Message Framing Effects (2017) — 168 citations
- When environmental messages should be assertive: examining the moderating role of effort investment (2015) — 87 citations