The differential roles of brand credibility and brand prestige in consumer brand choice

By Tae Hyun Baek, Jooyoung Kim, J. Yu. 2010

439 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/754a73f8d7d289e4d1e8a4ffa6a67e0f2a648acf

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

Toward a 'masstige' theory and strategy for marketing (2018, background): “Prior research has revealed the role and influence of gender (in particular, female consumers) on the consumer brand choice and the brand consumption patterns, especially taking their preferences into consideration (Granot et al., 2013; Stokburger-Sauer and Teichmann, 2013; Baek et al., 2010).”
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018, background): “Evidence indicates that brand credibility is intricately linked to high perceived value and can improve consumer perceptions of brand attributes (Baek et al., 2010).”
Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “In a distinct study, Baek, Kim, and Yu (2010) find that perceived brand quality has a stronger influence on buying intention than perceived risk and information costs.”
Brand personality: theory and dimensionality (2018, background): “Many brands signal status (Baek et al., 2010), and their display promotes a competent impression to others and can also induce positive behaviour among them (Griskevicius et al., 2007).”
Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media (2017, methodology): “Previous findings show that perceiving brands as more prestigious (Baek et al., 2010; Hwang and Han, 2014) and humanlike (Aggarwal and McGill, 2012; Stinnett et al.”
The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, methodology): “Baek et al. (2010) have postulated that prestige brand seekers wish to enhance their quality of life, including their social status, through buying prestige brands.”
Social Identity Perspective on Brand loyalty (2012, background): “Baek et al. (2010) find that brand prestige positively relates to perceived quality, and negatively relates to perceived risk.”
The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam (2020, methodology): “…2013), perceived brand globalness and perceived brand quality (Steenkamp, Batra, and Alden 2003; Akram, Merunka, and Akram 2011; Moslehpour, Pham, and Yumnu 2014), and brand credibility and perceived brand quality (Baek, Kim, and Yu 2010; Baek and King 2011; Zayerkabeh, Albabayi, and Abdoli 2012).”