Stay Away From Me

By Tae Hyun Baek, Mariko Morimoto. 2012

450 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cdf577fb75bc2ba72b447ad0d92c510b10d4172b

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In Information Systems and Management

In Marketing

In Sociology and Political Science

Citations in the corpus

Online Behavioral Advertising: A Literature Review and Research Agenda (2017, unknown): “The theories cited more than twice are the persuasion knowledge model (Baek and Morimoto 2012; Van Noort, Smit, and Voorveld 2013; Ham and Nelson 2016), psychological reactance theory (Aguirre et al. 2015; Baek and Morimoto 2012; Bleier and Eisenbeiss 2015; Tucker 2014), and social contract theory…”
Personalized ads on Facebook: An effective marketing tool for online marketers (2017, background): “These “personalized experiences” are associated with a number of benefits, for instance, reducing customer's resistance against ad (Baek and Morimoto, 2012), enhancing ad credibility (Xu, 2006) and improving brand awareness (Johns and Perrott, 2008).”
When environmental messages should be assertive: examining the moderating role of effort investment (2015, methodology): “In this model, 5000 bootstrapped samples were used to estimate the bias-corrected 95% confidence intervals (Baek and Morimoto 2012; Baek and Reid 2013; Preacher and Hayes 2008).”
Celebrity endorsement, self-brand connection and consumer-based brand equity (2015, background): “Typically, a homogenous student sample might help to reduce error variance, facilitating stronger theory-testing (Baek and Morimoto, 2012).”
Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension (2016, background): “…research indicates that consumers view online ads as intrusive, disruptive, and irritating, resulting in increased avoidance of online ads (Baek and Morimoto 2012; Edwards, Li, and Lee 2002) similar to that exerted on traditional advertising media (Bellman, Schweda, and Varan 2010;…”
Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, background): “Scholars have examined consumers’ reactive responses to various advertising formats: pop-up ads (Edwards et al. 2002), Internet ads (Cho and Cheon 2004), personalized ads (Baek and Morimoto 2012) and online behavioral ads (Ham 2017).”
Understanding consumers’ social networking site usage (2014, background): “In addition, the use of a homogenous student sample may also serve to reduce error variance and therefore results in a stronger test of theory (Baek & Morimoto, 2012; DuFrene, Engelland, Lehman, & Pearson, 2005; Malhotra & King, 2003).”
UvA-DARE (Digital Academic Repository) Privacy concerns in chatbot interactions (unknown): “Privacy concerns in a marketing context can be de ﬁ ned as “ the degree to which a consumer is worried about the potential invasion of the right to prevent the disclosure of personal information to others ” [3, 37].”
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy (2019, background): “Building on the previous study that explored consumer avoidance of personalised advertising (Baek & Morimoto, 2012), future research should endeavour to empirically explore factors that can in ﬂ uence the acceptance and avoidance of AI in digital marketing.”