Nathalie Dens

Sociology and Political Science · 2010–2021

A researcher in the Science corpus: 7 papers; trusts 19 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 92 citations into it
• Marketing — 77 citations into it
• Information Systems and Management — 29 citations into it
• Gender Studies — 24 citations into it
• Social Psychology — 19 citations into it
• Organizational Behavior and Human Resource Management — 18 citations into it
• Communication — 17 citations into it
• Applied Psychology — 16 citations into it

Whom Nathalie Dens trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Andrew F. Hayes
2. Martin Eisend
3. Catherine E. Tucker
4. F. Economie
5. Kar Yan Tam
6. Rashmi Adaval
7. P. Homer
8. I. Ajzen
9. Rohini Ahluwalia
10. Kristopher J Preacher

Papers from Nathalie Dens's perspective

Ordered by how strongly the researchers Nathalie Dens trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. Multivariate Data Analysis (Technometrics)
3. The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?
4. Age-Related Differences in Responses to Emotional Advertisements
5. An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements
6. A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand
7. Intention—Behavior Relations: A Conceptual and Empirical Review
8. A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation
9. Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (Information systems research)
10. Gender Stereotypes in Spanish Television Commercials

Their papers

• Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012) — 354 citations
• Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015) — 203 citations
• Personalized advertisements with integration of names and photographs: An eye-tracking experiment (2020) — 95 citations
• How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021) — 135 citations
• How consumers' values influence responses to male and female gender role stereotyping in advertising (2018) — 88 citations
• A longitudinal content analysis of gender role portrayal in Belgian television advertising (2016) — 113 citations
• Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement (2010) — 118 citations