Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model

By Laurette Dube, Marie-Cécile Cervellon, Jing Han. 2003

156 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/47316b5e2f81001b8793aa9a28388cdee51985c2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. L. Andreu
  2. Bernd H. Schmitt
  3. J. Bigné
  4. Juergen Gnoth
  5. J. Josko Brakus
  6. Jan-Benedict E M Steenkamp
  7. Dan J Kim
  8. Anna S. Mattila

In Organizational Behavior and Human Resource Management

  1. L. Andreu
  2. J. Bigné
  3. Yujong Hwang
  4. Juergen Gnoth
  5. Jan-Benedict E M Steenkamp
  6. Dan J Kim
  7. Bernd H. Schmitt
  8. Anna S. Mattila

Citations in the corpus