Perceived quality and image: When all is not “rosy”

By P. Homer. 2008

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Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry (2010, background): “Clearly, utilitarian and hedonic values are considered fundamental to understanding consumers’ evaluations of the consumption experience because they maintain a basic underlying presence across consumption phenomena (Babin et al., 1994; Bridges and Florsheim, 2008; Chandon et al., 2000; Childers et ”
Intrinsic motivations, self-esteem, and luxury goods consumption (2011, background): “Global growth in disposable incomes has enabled middle and lower-class consumers to aspire to the lifestyle of the truly wealthy and to become occasional luxury customers (Miles Homer, 2008; Rusli, 2010; Silverstein and Fiske, 2005).”
The Influence of a Hotel Firm's Quality of Service and Image and its Effect on Tourism Customer Loyalty (2011, background): “Similarly, Homer (2008) found that image does influence postpurchase behavior directly or indirectly.”
Experience value as a function of hedonic and utilitarian dominant services (2016, background): “Nevertheless, other researchers have argued that consumer value should account for more than simply functional utility (Babin and Attaway, 2000; Babin et al., 1994; Eroglu et al., 2005; Homer, 2008; Lim and Ang, 2008; Voss et al., 2003).”