The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

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When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue (2016, background): “Research has suggested that people who are high (vs. low) in NFC are more likely to elaborate on and think carefully about advertising information (Priester et al. 2004; White and Willness 2009).”
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010, unknown): “Keywords: brand management, consumer behavior, marketing strategy, brand attachment, attitude strength C. Whan Park is Joseph A. DeBell Professor of Marketing (e-mail: Choong@marshall.usc.edu), Deborah J. MacInnis is Charles L. and Ramona I. Hilliard Professor of Business Administration (e-mail:…”
The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption (2014, background): “Previous research has argued that attitudes can be strong or weak (Priester et al. 2004) and, therefore, can be either a strong or weak predictor of corresponding behavior.”
Self-brand connections: The role of attitude strength and autobiographical memory primes (2008, background): “In the following section, we take a look at two constructs: SBCs (Escalas, 2004) and attitude strength (Krosnick, 1988; Krosnick et al., 1993; Priester et al., 2004).”