RELATIONSHIPS AMONG AD-INDUCED AFFECT, BELIEFS, AND ATTITUDES: Another Look

By P. Homer. 2006

141 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/de5f114ecbd5089f66becf26f76d41e66a23d4fe

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Nicole Koenig‐Lewis
2. Nicola E. Stokburger‐Sauer
3. Nathalie Dens
4. Adrian Palmer
5. Patrick De Pelsmacker
6. Wayne D. Hoyer
7. Margaret Jekanyika Matanda
8. Brett A. S. Martin

In Marketing

1. Nicola E. Stokburger‐Sauer
2. Nicole Koenig‐Lewis
3. Adrian Palmer
4. Patrick De Pelsmacker
5. Nathalie Dens
6. Wayne D. Hoyer
7. Daniel Wentzel
8. Brett A. S. Martin

In Social Psychology

1. Nicole Koenig‐Lewis
2. Adrian Palmer
3. Wayne D. Hoyer
4. Patrick De Pelsmacker
5. Nicola E. Stokburger‐Sauer
6. Nathalie Dens
7. Brett A. S. Martin
8. Daniel Wentzel

Citations in the corpus

• Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes Toward Print Advertising (2008, background): “Valenced cognitions provide a measure of the affective tone of a person's thinking, which is relevant since research has shown the importance of affective cognitions on A ad (Batra and Ray 1986; Homer 2006).”
• Perceived quality and image: When all is not “rosy” (2008, background): “Thinking about benefits and consequences, which is captured by the non-attribute construct, involves higher order processing relative to thinking about basic product attributes (cf. Homer, 2006).”
• Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement (2010, background): “On the other hand, research has shown that for a new brand, classical conditioning and direct affect transfer explain the strong link between ad-evoked feelings and brandrelated evaluations ( Mitchell and Olson, 1981 ; Gresham and Shimp, 1985 ; Homer, 2006 ).”
• The role of aesthetic taste in consumer behavior (2012, background): “In the last three decades, research on hedonic products and hedonic consumption has stimulated increasing interest in the marketing and consumer behavior literature (e.g., Babin et al. 1994; Batra and Ahtola 1991; Hirschman and Holbrook 1982; Homer 2006; Okada 2005; Steenkamp and Geyskens 2006).”
• The effects of anticipatory emotions on service satisfaction and behavioral intention (2014, background): “Differential effects of positive and negative emotions have been noted in respect of response to advertising messages (e.g. Homer 2006), service failure (e.g. del Río-Lanza et al. 2009; Schoefer and Ennew 2005; Varela-Neira et al. 2008) and hedonic services (e.g. Lee et al. 2008; Palmer and…”
• Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model (2012, unknown): “…Pablo, Petty, & Barden, 2007), sociology (e.g., Howard, 2000; Lawler, Thye, & Yoon, 2000; Pierce, Cameron, Bando, & So, 2003), marketing (e.g., Cotte & Wood, 2004; Mandel, 2003; Simonson, Carmon, Dhar, Drolet, & Nowlis, 2001), and communication (e.g., Homer, 2006; Katz, 1973; Till & Baack, 2005).”
• Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension (2016, background): “Thus, consumers’ previous experience with an ad can explain their future behavior (Homer 2006; Hong and Sternthal 2010).”