Self-brand connections: The role of attitude strength and autobiographical memory primes

By David J. Moore, P. Homer. 2008

130 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/e2f776d537b3413fbebad3e7105fb069e9b04077

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Citations in the corpus

An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses (2011, background): “Furthermore, research in a sports management context (Moore and Homer 2008) has shown that as the incidence of self–brand connections increases (as we hypothesize to be the case for personal nostalgic ads), the favorability of brand evaluations is also enhanced.”
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements (2014, result): “Such findings are consistent with the branding literature, which has shown positive relationships between self-brand connections, brand evaluations, and attitude strength (Moore and Homer 2004, 2008).”
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses (2018, background): “Furthermore, strong SBCs are likely to yield positive brand evaluations because consumers with strong SBCs tend to exhibit higher levels of brand attitude strength (Moore and Homer 2008) and relationship quality (Dwivedi, Johnson, and McDonald 2016).”
Brand loyalty: Exploring self-brand connection and brand experience (2018, result): “The results may have been more conservative in a more gender-balanced sample as previous research found females to have stronger self-brand connections (Moore and Homer, 2008).”
Celebrity endorsement, self-brand connection and consumer-based brand equity (2015, background): “To consumers, celebrities represent aspirational reference groups that possess a value-expressive appeal (Bearden and Etzel, 1982), assisting consumers in shaping a desired sense of self (Moore and Homer, 2008).”
Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “…with tourism sites, visitor satisfaction and engagement Referred to as self-brand connection (Harrigan, Evers, Miles, & Daly, 2018; Moore & Homer, 2008) or self-expressiveness (Bosnjak et al., 2016; Sirgy et al., 2016), self-identification is defined as the extent to which a…”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “This appears to be particularly true when there is high congruity between the consumer's gender and gender's relevance to the product category, as well as when the brand is symbolic of a desired in-group (Moore & Homer, 2008).”