An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
By V. Srinivasan, Changkae Su, Park Dae, Ryun Chang, S. Chan, Park, R. Dae, Chang, John H. Roberts, Allan D. Shocker. Management Sciences, 2005
300 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/4a04773af6d3ababe197a4650811889c5316d9df
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Jacques Savoy
- Claire Fautsch
- Mark Houston
- Thorsten Hennig-Thurau
- S. Sriram
- A. Krasnikov
- Subramanian Balachander
- Manohar U. Kalwani
In Sociology and Political Science
- Mark Houston
- David Orozco
- Thorsten Hennig-Thurau
- A. Krasnikov
- Jacques Savoy
- Claire Fautsch
- P. Homer
- Saurabh Mishra
Citations in the corpus
- Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less (2014, background): “…benefits that strong brands offer and that this translates into top-line financial benefits that include price and volume premiums as well as a higher customer lifetime value (e.g., Ailawadi, Lehmann, and Neslin 2003; Gupta, Lehmann, and Stuart 2004; Srinivasan, Park, and Chang 2005).”
- Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009, background): “Attribute-based associations are the links that consumers hold between brands and product characteristics (or attributes), such as unique product color, scent, package, shape, and sound (e.g., Srinivasan, Park, and Chang 2005).”
- Towards Understanding Who Makes Corporate Venture Capital Investments and Why (2011, unknown): “reputations (Srinivasan et al., 2005).”
- Algorithmic stemmers or morphological analysisq An evaluation (2009, methodology): “Proposing and validating a survey-based logit model, Srinivasan, Park, and Chang (2005) used brand awareness, brand preference, and brand availability as a source of brand equity and accounted brand awareness as a major contributor to brand equity.”
- Perceived quality and image: When all is not “rosy” (2008, background): “…beneficial, and image (Lefkoff-Hagius and Mason, 1993), abstract versus concrete (e.g., Johnson and Fornell, 1987), image versus utilitarian (Mittal, 1990), cognitive and affective (Dubé, Cervellon, and Jingyuan, 2003), and attribute and non-attribute (e.g., Srinivasan et al., 2004).”
- Monitoring the Dynamics of Brand Equity Using Store-Level Data (2007, methodology): “Using a survey-based approach, Srinivasan, Park, and Chang (2005) relate marketing actions to brand equity and resultant profitability.”
- Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures (2009, background): “Because such information is critical for accurate firm valuations and for negotiations between potential buyers and sellers of brand extension rights, its lack constitutes an “important gap in extant approaches” (Srinivasan, Park, and Chang 2005, p. 1433).”
- Valuing Branded Businesses (2009, unknown): “…objective from research that tries to isolate and place a value on the brand asset (e.g., Ailawadi, Lehmann, and Neslin 2003; Fischer 2007; Park and Srinivasan 1994; Shankar, Azar, and Fuller 2007; Simon and Sullivan 1993; Srinivasan, Park, and Chang 2005; Sriram, Balachander, and Kalwani 2007).”