Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test

By B. Gibson. 2008

271 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1ac5ddcd61c8684f987ddfebe8c0c2a5ea6183b9

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Citations in the corpus

How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013, background): “For example, Gibson (2008) found that implicit attitude change occurred if there were no strong preferences for mature brands, while the explicit ones remained the same.”
Ten Frequently Asked Questions About Implicit Measures and Their Frequently Supposed, But Not Entirely Correct Answers (2009, background): “In these studies, implicit measures showed evidence for change, whereas explicit measures did not (e.g., Gawronski & LeBel, 2008; Gibson, 2008; Karpinski & Hilton, 2001; Olson & Fazio, 2006).”
The Associative–Propositional Evaluation Model: Theory, Evidence, and Open Questions (2011, background): “…object with positive or negative stimuli influence implicit evaluations of the attitude object (e.g., Dijksterhuis, 2004; Gawronski & LeBel, 2008; Gibson, 2008; Grumm et al., 2009; Hermans, Baeyens, Lamote, Spruyt, & Eelen, 2005; Hermans, Vansteenwegen, Crombez, Baeyens, & Eelen, 2002; Houben,…”
12. Formation, change, and contextualization of mental associations: determinants and principles of variations in implicit measures (2010, background): “Similar effects have been found for various other attitude objects, including young and old people (Karpinski & Hilton, 2001), black and white faces (Olson & Fazio, 2006), different continents (Gawronski & LeBel, 2008), and consumer brands (Gibson, 2008).”
Control me or I will control you: Impulses, trait self-control, and the guidance of behavior (2009, background): “For example, interventions may attend to various stages of impulsive behavior determination (Strack & Deutsch, 2004) such as attentional biases (Fadardi & Cox, 2007; Friese, Bargas-Avila, Hofmann, & Wiers, 2009), evaluative associations that form the basis of automatic affective reactions (Gibson, 2”
Who’s messing with my mind? (2008, background): “Indeed, recent work by Gibson (2008) charts this process in a single study where evaluative conditioning of a soft drink brand altered implicit attitudes, which in turn partially mediated soft drink choice under cognitive load.”
I Trust It, but I Don’t Know Why (2013, background): “For example, Gibson (2008) found that implicit attitudes toward Coke and Pepsi could be significantly altered by repeatedly pairing one brand of soda with “good” and the other with “bad.””