Nora J. Rifon
Sociology and Political Science · 2004–2016
A researcher in the Science corpus: 6 papers; trusts 2 researchers and is trusted by 26 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 30 citations into it; #2,420 of 22,756 by trust here, #1,928 by citations
- Marketing — 27 citations into it; #631 of 6,289 by trust here, #482 by citations
- Organizational Behavior and Human Resource Management — 9 citations into it
Whom Nora J. Rifon trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Nora J. Rifon overall
- D. White
- Yan Shan
- Erik L. Olson
- L. Goddard
- K. Chan
- Jundong Hou
- Akiko Arai
- Kuan-Ju Chen
- Nick Wilbur
- Sora Kim
Papers from Nora J. Rifon's perspective
Ordered by how strongly the researchers Nora J. Rifon trusts endorse each paper. Same corpus, a different order for every researcher.
- Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
- A Benefit Congruency Framework of Sales Promotion Effectiveness
- Explaining purchases of organic meat by Dutch consumers
- Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap
- Feeling Ambivalent About Going Green
- The development of a scale to measure perceived corporate credibility
- Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
- Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
- Characteristics of research on green marketing
- Sustainable consumption: consumption, consumers and the commodity discourse
Their papers
- It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness (2012) — 672 citations
- CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004) — 1,029 citations
- Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images (2007) — 281 citations
- Consumer Perceptions of Compatibility in Cause-Related Marketing Messages (2006) — 216 citations
- Understanding online safety behaviors: A protection motivation theory perspective (2016) — 350 citations
- Consumer Receptivity to Green Ads (2012) — 110 citations