L. Goddard

Marketing · with White · 2009

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom L. Goddard trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Nora J. Rifon
  2. Sejung Marina Choi

Papers from L. Goddard's perspective

Ordered by how strongly the researchers L. Goddard trusts endorse each paper. Same corpus, a different order for every researcher.

  1. When Bad Things Happen to the Endorsers of Good Products
  2. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
  3. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
  4. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
  5. Consumer Perceptions of Compatibility in Cause-Related Marketing Messages
  6. Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
  7. The development of a scale to measure perceived corporate credibility
  8. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  9. A Benefit Congruency Framework of Sales Promotion Effectiveness
  10. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Their papers