Consumer Receptivity to Green Ads

By E. M. Tucker, Nora J. Rifon, Eun Mi Lee, B. B. Reece. 2012

110 citations recorded by the source corpus.

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Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018, background): “The few studies available on the topic have used diverse outcome measures, either ones related to broad conceptualizations, such as ad credibility (Tucker et al. 2012) and skepticism about green advertising (do Paço and Reis 2012), or more specific measures, such as perceived deception (Newell,…”
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising (2016, background): “…cited in 364 publications and is repeatedly used to support references related to the prevalence of deceptive green advertising and its negative implications (e.g., Fernando, Suganthi, and Sivakumaran 2014; Finisterra do Paço and Reis 2012; Newell, Goldsmith, and Banzhaf 1998; Tucker et al. 2012).”
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' (2014, background): “The classic Elaboration Likelihood Framework (ELM) formulated by Petty and Cacioppo (1981) is particularly suitable to understanding how elements of advertising execution may influence consumers, in particular in the context of green advertising (Bickart and Ruth 2012; Tucker et al. 2012; Xie and Kr”