Consumer Perceptions of Compatibility in Cause-Related Marketing Messages

By C. Trimble, Nora J. Rifon. 2006

216 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d2a706ebea2d31cd0aed3a55b3aa4999fc89e58e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Reast
2. Enrique Bigné Alcañiz
3. Nathalie van Popering
4. Nick Wilbur
5. L. Goddard
6. Rubén Chumpitaz Caceres
7. M. A. Ferguson
8. R. C. Pérez

In Sociology and Political Science

1. Enrique Bigné Alcañiz
2. Nick Wilbur
3. L. Goddard
4. Rubén Chumpitaz Caceres
5. M. A. Ferguson
6. R. C. Pérez
7. Jianfeng Li
8. Jundong Hou

In Strategy and Management

1. J. Reast
2. Nathalie van Popering
3. Nick Wilbur
4. L. Goddard
5. M. A. Ferguson
6. Jianfeng Li
7. Jundong Hou
8. Lanying Du

Citations in the corpus

• To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2012, background): “…2004); attracting, motivating, and retaining committed employees (Deloitte, 2004; Kotler and Lee, 2005); customer retention (Duff, 2003); achieving marketing differentiation (Adkins, 1999); and reduced customer sensitivity to price and product attribute differences (Trimble and Rifon, 2006).”
• Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010, background): “…and expertise on the influence of two variables that previous literature indicates are key to the formation of a CSR perception, namely, altruistic attributions and cause– brand fit (Becker-Olsen et al., 2006; Lafferty and Goldsmith, 2005; Rifon et al., 2004; Trimble and Rifon, 2006).”
• Dimensions of effective CSR communication based on public expectations (2018, background): “…a low fit between the company and its supported social issues either due to lack of its expertise in the issues or lack of logical congruence, they tend to attribute ulterior CSR motives to the company, resulting in negative responses toward the company (nan and Heo 2007; Trimble and Rifon 2006).”
• Cause's attributes influencing consumer's purchasing intention: empirical evidence from China (2008, methodology): “The terms compatibility, similarity, fit, relevance, match, and congruence have been used to describe the perceived link between a sponsor and the sponsored event or cause ( Trimble and Rifon, 2006”
• The effects of negative information transference in the celebrity endorsement relationship (2009, methodology): “This was done using the global compatibility scale discussed earlier (Rifon et al., 2004; Trimble and Rifon, 2006) and produced a mean of 3.”