Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

By Matthew Thomson. 2006

1,150 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d160fd5429130a48b4e469fa8b7b1fcac52c6a9b

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Citations in the corpus

Theorizing Development of Parasocial Engagement (2018, background): “However, in adults too, integration with celebrities is associated with autonomy need-gratifications (Thomson, 2006).”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “This effect has been observed with person brands (i.e., celebrities; O'Guinn, 1991; Thomson, 2006), product brands (Park et al., 2010; Thomson, MacInnis, & Park, 2005) and place brands (Debenedetti, Oppewal, & Arsel, 2014).”
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust (2021, background): “The reason for this is that a brand partnering with an SMI with whom consumers are strongly connected may anticipate greater returns than a brand being endorsed by an SMI that is merely well-liked (Thomson, 2006).”
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “Consistent with the traditional concept of human brand (Thomson, 2006), an influencer is the subject of marketing communication efforts because he or she creates a ‘persona’ that triggers positive emotional responses in audiences through their ability to symbolize the lifestyle aspirations of…”
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement (2014, methodology): “The fantasy scale was taken from the attachment strength scale in Thomson (2006) and adapted to a fantasy situation by beginning each item with “Sometimes I fantasize to be with Andy Lau (Yao Ming)” (α = .933, AVE = .824).”
Markets, Hierarchies, and Families: Toward a Transaction Cost Theory of the Family Firm (2010, positive): “In terms of brand reputation, research has shown that ‘human brands’ such as Oprah and Ellen DeGeneres (Thomson, 2006), as well as celebrity firms (Rindova, Pollack, & Hayward, 2006) that utilize well-known persona to whom consumers are emotionally attached, can profitability leverage their reputati”
Establishing human brands: determinants of placement success for first faculty positions in marketing (2011, background): “(Thomson 2006).”
Grief, commiseration, and consumption following the death of a celebrity (2012, background): “Marilyn Monroe, Jimi Hendrix, James Dean and others, have become human brands (Thomson, 2006), and their personae may transfer meaning to the product.”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “Consumers’ close relationships with brands can be compared to interpersonal attachments, including celebrities (Thomson, 2006), product brands (Thomson et al., 2005), or place brands (Debenedetti, Oppewal, & Arsel, 2014).”
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, neutral): “At the sample level, we accounted for geographic setting (i.e., region of origin of the primary study; Hudson et al. 2016; Lam, Ahearne, and Schillewaert 2012; Pentina, Zhang, and Basmanova 2013) and source of the sample (i.e., lab vs. field vs. other; Aaker et al. 2004; Thomson 2006).”