Characteristics of research on green marketing

By A. Chamorro, Sergio Rubio, Francisco Javier Miranda. 2009

247 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/cd894c0d8f05098e87018697ce3cc532f8875319

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nora J. Rifon
2. Eddie W. L. Cheng
3. C. Lai

In Strategy and Management

1. Eddie W. L. Cheng

Citations in the corpus

• Green purchase behavior of undergraduate students in Hong Kong (2016, background): “Chamorro, Rubio, and Miranda (2009) further highlight the possible development in consumers’ attitudes, intentions, and behaviors in new research.”
• Consumer Receptivity to Green Ads (2012, background): “However, academic research has not kept pace with industry interest (Chamorro, Rubio, and Miranda 2009), and there is a gap in our knowledge regarding consumer response to ecologically themed ad appeals.”