Akiko Arai

Sociology and Political Science · 2013–2014

A researcher in the Science corpus: 2 papers; trusts 8 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 16 citations into it; #8,479 of 22,756 by trust here, #13,822 by citations
• Marketing — 14 citations into it; #2,249 of 6,289 by trust here, #4,183 by citations
• Gender Studies — 12 citations into it; #1,607 of 4,924 by trust here, #2,734 by citations
• Economics and Econometrics — 5 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Akiko Arai trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sejung Marina Choi
2. S. Ross
3. Matthew Thomson
4. Daniel C. Funk
5. Hans H. Bauer
6. James J. Zhang
7. Nora J. Rifon
8. Jeffery D. James
9. Tapabrata Maiti
10. Patrick Vargas

Who trusts Akiko Arai overall

1. J. Doyle
2. Thilo Kunkel
3. Sangwon Na
4. Yiran Su
5. Andrea N. Geurin
6. Kofi Osei-Frimpong

Papers from Akiko Arai's perspective

Ordered by how strongly the researchers Akiko Arai trusts endorse each paper. Same corpus, a different order for every researcher.

1. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
2. Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport
3. Development of a Scale to Measure Team Brand Associations in Professional Sport
4. Principles and Practice of Structural Equation Modeling (2nd ed.)
5. Developing and validating a multidimensional consumer-based brand equity scale
6. Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment
7. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
8. Dimensions of athletic star power associated with Generation Y sports consumption
9. Understanding sponsorship effects
10. Multivariate Data Analysis (Technometrics)

Their papers

• Branding athletes: Exploration and conceptualization of athlete brand image (2014) — 282 citations
• Athlete brand image: scale development and model test (2013) — 205 citations