Sora Kim

Marketing · 2009–2018

A researcher in the Science corpus: 3 papers; trusts 13 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Sora Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. I. Maignan
  2. Stephen Chen
  3. L. Hartman
  4. C. Bhattacharya
  5. Sankar Sen
  6. David A. Ralston
  7. P. Bouvain
  8. A. Crane
  9. R. S. Rubin
  10. Nora J. Rifon

Papers from Sora Kim's perspective

Ordered by how strongly the researchers Sora Kim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  2. Multivariate Data Analysis (Technometrics)
  3. Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison
  4. Scaling Procedures: Issues and Applications
  5. The Influence of Corporate Messages on the Product Portfolio
  6. Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-presentations
  7. The Feeling of Familiarity as a Regulator of Persuasive Processing
  8. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
  9. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
  10. Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?

Their papers