Feeling Ambivalent About Going Green

By Chingching Chang. 2011

324 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/8f49c2dde12f23208312558f10395fc65e32f28d

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

Motivated Processing (2015, background): “Chang (2011b) also shows that when messages trigger discomfort, people engage in motivated processing, such that they both discount message credibility and generate less favorable attitudes toward the advocated issues.”
Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices (2016, background): “In addition to a perceived “green” price premium (Chang 2011), prior research indicates that consumers who purchase green versus conventional goods are perceived as more cooperative, altruistic, and ethical (Mazar and Zhong 2010).”
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' (2014, background): “…do Paço and Reis 2012; Obermiller 1995; Schuhwerk and Lefkoff-Hagius 1995; Shrum, McCarty, and Lowrey 1995), ambivalence toward green advertising (Chang 2011), topic knowledge (Finisterra do Paço and Reis 2012; Newell, Goldsmith, and Banzhaf 1998), environmental consciousness (Bickart and Ruth…”
The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust (2021, background): “Chang (2011) found that if an organization has made strong efforts to convince customers of "green claim" it will reduce the legitimacy of natural statements and create more unfavorable judgments.”
Gray Shades of Green: Causes and Consequences of Green Skepticism (2017, background): “When consumers doubt the environmental qualities of green products, they are likely to evaluate them less favorably than they would if they had no such doubt (Chang, 2011).”
Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation (2018, unknown): “The concept of ambivalence has been applied in important research topics such as recall and cognition (Ursavas & Hesapci-Sanaktekin, 2013), and green marketing (Chang, 2011).”
The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising (2014, background): “Because cognitive and affective attitude components are usually highly correlated, they are often combined to one green attitude index (see Chang 2011).”
The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising (2015, background): “Considering green consumption behaviors, however, consumers might consider them riskier due to the relatively higher prices and ambiguity associated with the performance and quality of these products (Pickett-Baker and Ozaki 2008; Chang 2011).”
Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising (2014, background): “Prior affect-related research in advertising identifies three sources: existing affect, an enduring affective state that exists prior to the ad exposure; integral affect, triggered by situations unrelated to the target; and incidental affect, which is elicited by the target (Chang 2011a).”
The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising (2018, background): “A third definition of highly involved green consumers relies on their self-reported green purchase behaviour (Chang, 2011; Mohr et al., 1998; Shrum et al., 1995).”
Consumer Receptivity to Green Ads (2012, background): “Chang (2011) found that ambivalent consumers discounted strong claims.”
Consumers' green involvement and the persuasive effects of emotional versus functional ads (2014, background): “Finally, actual green purchase behavior is an indicator of environmental involvement (Chang, 2011; Mohr et al., 1998; Schlegelmilch, Bohlen, & Diamantopoulos, 1996).”