The development of a scale to measure perceived corporate credibility

By S. Newell, Ronald E. Goldsmith. 2001

623 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9455cab440758edc54bb570dbc4863e611252054

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

How Influential are Corporate Credibility and Endorser Attractiveness When Innovators React to Advertisements for a New High-Technology Product? (2004, methodology): “First came the eight-item Corporate Credibility Scale (Newell and Goldsmith, 2001).”
Policy mixes for sustainability transitions: An extended concept and framework for analysis (2016, background): “Therefore, we define credibility as the extent to which the policy mix is believable and reliable (Newell and Goldsmith, 2001), both overall and regarding its elements and processes.”
Celebrity Entrepreneur Endorsement and Advertising Effectiveness (2014, methodology): “…& Friedman, 1979; Patzer, 1985; Ohanian, 1990, 1991), the advertiser (MacKenzie & Lutz, 1989), the advertisement (MacKenzie & Lutz, 1989), corporate credibility (Lafferty & Goldsmith, 1999; Goldsmith, Lafferty & Newell, 2000a; Newell & Goldsmith, 2001), or web credibility (Choi & Rifon, 2002).”
Emotions Matter in Crisis (2011, methodology): “Corporate credibility was measured by six items on a 7-point semantic differential scale: reliable-unreliable, sincere-insincere, trustworthy-untrustworthy, honest-dishonest, believable-unbelievable, experienced-inexperienced, and expert-not expert (Newell & Goldsmith, 2001; Ohanian, 1990).”
Reducing online privacy risk to facilitate e‐service adoption: the influence of perceived ease of use and corporate credibility (2010, methodology): “To measure corporate credibility, we adopt Newell and Goldsmith's (2001)”
Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010, background): “But in other contexts (e.g., CBA), the company itself is seen as a communication source and its own credibility determines the effectiveness of the message (Aaker and Brown, 1972; Newell and Goldsmith, 2001).”
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004, background): “Since the time that the data were collected for this study, some progress has been made in developing a company credibility measure (Newell and Goldsmith 2001), and this research suggests that a corporation’s credibility can influence attitude toward the ad, attitude toward the brand, and purchase…”
The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other? (2007, methodology): “Manipulation check measures Manipulation check measures for CA were taken from the ‘‘expertise’’ dimension of Newell and Goldsmith s (2001) corporate credibility scale.”
The impact of other customers on customer citizenship behavior (2013, background): “Although studies have investigated the source credibility of a spokesperson, celebrity endorser, or other individual communicating a message (Newell & Goldsmith, 2001; Ohanian, 1990), other-customer credibility has received little attention.”