Jundong Hou

Marketing · 2008

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 6 citations into it

Whom Jundong Hou trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Nora J. Rifon

Who trusts Jundong Hou overall

1. J. Vanhamme

Papers from Jundong Hou's perspective

Ordered by how strongly the researchers Jundong Hou trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Perceptions of Compatibility in Cause-Related Marketing Messages
2. A Benefit Congruency Framework of Sales Promotion Effectiveness
3. Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
4. The development of a scale to measure perceived corporate credibility
5. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
6. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
7. Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap
8. Feeling Ambivalent About Going Green
9. Explaining purchases of organic meat by Dutch consumers
10. Characteristics of research on green marketing

Their papers

• Cause's attributes influencing consumer's purchasing intention: empirical evidence from China (2008) — 144 citations