Ignacio Redondo

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it; #4,893 of 6,289 by trust here, #5,863 by citations
• Sociology and Political Science — 7 citations into it; #17,078 of 22,756 by trust here, #20,051 by citations
• Literature and Literary Theory — 5 citations into it

Whom Ignacio Redondo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Cristel A. Russell
2. Michael H. Birnbaum

Who trusts Ignacio Redondo overall

1. Ralf Terlutter
2. Martin Waiguny
3. E. V. van Reijmersdal

Papers from Ignacio Redondo's perspective

Ordered by how strongly the researchers Ignacio Redondo trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
2. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
3. Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
4. Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
5. Measuring the Intrusiveness of Advertisements: Scale Development and Validation
6. Feeling Ambivalent About Going Green
7. Greenwash: Corporate Environmental Disclosure Under Threat of Audit
8. Consumer Receptivity to Green Ads
9. Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide
10. Gender and the Internet: Women Communicating and Men Searching

Their papers

• The effectiveness of casual advergames on adolescents' brand attitudes (2012) — 98 citations