S. Peters
Marketing · with Leshner · 2013
A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 14 citations into it; #5,219 of 6,289 by trust here, #6,159 by citations
- Literature and Literary Theory — 13 citations into it; #1,955 of 2,496 by trust here, #2,263 by citations
- Sociology and Political Science — 13 citations into it
Whom S. Peters trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Annie Lang
- Moonhee Yang
- Michelle R. Nelson
- Cristel A. Russell
- David Roskos-Ewoldsen
- Margaret C. Campbell
- M. Clark
Who trusts S. Peters overall
Papers from S. Peters's perspective
Ordered by how strongly the researchers S. Peters trusts endorse each paper. Same corpus, a different order for every researcher.
- Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages
- The limited capacity model of mediated message processing
- Recall of Brand Placements in Computer/Video Games (Journal of Advertising Research)
- Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
- The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior
- The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
- Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
- Hispanic Attitudes Toward Advergames
- The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting
- The Structure of Value: Accounting for Taste George Mandler