A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

By L. Bergkvist, Hanna Hjalmarson, A. Mägi. 2016

185 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/14cf6f65d6222874edd687da6634b1e62f8d74fc