Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise

By Martin Eisend, T. Langner. 2010

210 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/760b555b62208f21981cfaedf288a49d047303cd

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Citations in the corpus

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018, background): “Thus, source credibility represents the extent to which consumers perceive information provided by a source as informative and believable (Eisend and Langner 2010).”
A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2016, methodology): “Research in the area of CRM has found that consumers form an attitude towards the alliance between the brand and the non-profit organization, and that this attitude mediates the effects of CRM variables (e.g., fit and attitude towards the non-profit organization) on ABRAND (Lafferty, Goldsmith, and…”
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021, background): “In the domain of traditional advertising, previous studies have found that trustworthy or high-expertise endorsers lead to more positive advertising effectiveness than untrustworthy or low-expertise endorsers (eisend and langner 2010).”
Celebrity influences on consumer decision making: new insights and research directions (2019, background): “Expertise is particularly important when there is a time lag between the exposure to an adverting message and the purchasing situation (Eisend & Langner, 2010).”
A content analysis study of the use of celebrity endorsers in magazine advertising (2013, background): “…al. 2004; rossiter & smidts 2012). studies have also shown that the expertise of a celebrity endorser interacts with his/her physical attractiveness (eisend & langner 2010). a meta-analysis of celebrity endorser studies conducted by amos et al. (2008) examined the relationship between source…”
Celebrity endorsements: a literature review and research agenda (2016, background): “In celebrity endorsement research results in Eisend and Langner (2010) show that consumer response to celebrity attractiveness and expertise is different in direct and delayed measurement.”
The effectiveness of celebrity endorsements: a meta-analysis (2016, background): “This is particularly problematic as advertisers are mostly interested in longer-term effects (Eisend and Langner 2010).”
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019, background): “…celebrities, trustworthy endorsers seem to have more persuasive power than untrustworthy endorsers (e.g., Priester and Petty 2003), and perceived endorser expertise has been found to positively affect product attitudes and purchase intentions (e.g., Ohanian, 1991; Eisend and Langner 2010).”