Christophe Benavent

Marketing · 2006–2009

A researcher in the Science corpus: 2 papers; trusts 11 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Christophe Benavent trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Michael Lewis
  2. A. Mägi
  3. Ran Kivetz
  4. Vincent R. Nijs
  5. Praveen K. Kopalle

Who trusts Christophe Benavent overall

  1. Yuping Liu
  2. Rong Yang

Papers from Christophe Benavent's perspective

Ordered by how strongly the researchers Christophe Benavent trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
  2. The Category-Demand Effects of Price Promotions
  3. The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
  4. The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
  5. Implications of loyalty program membership and service experiences for customer retention and value
  6. The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
  7. Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics
  8. Measuring the Price Knowledge Shoppers Bring to the Store
  9. Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members
  10. First-Store Loyalty and Retention

Their papers