Determinants of sports sponsorship response

By R. Speed, Peter Thompson. 2000

1,054 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a35f5d8baf995450edb87e9eb5ac04cd2b7dad35

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Caspar Coppetti
2. Brian V. Larson
3. A. Mägi
4. Hans Mathias Thjømøe
5. Jie Shen
6. C. Johnson
7. K. Gwinner
8. Daniel Wentzel

In Marketing

1. Virginie Maille
2. A. Mägi
3. Hanna Hjalmarson
4. Erik L. Olson
5. Nathalie Fleck
6. Inda Sukati
7. A. Madahi
8. L. Bergkvist

In Sociology and Political Science

1. A. Mägi
2. Hanna Hjalmarson
3. L. Bergkvist
4. Erik L. Olson
5. S. Swanson
6. Caspar Coppetti
7. Brian V. Larson
8. Hans Mathias Thjømøe

Citations in the corpus

• A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2016, positive): “These studies show that the attribution of positive motives (e.g., making a positive contribution to society) leads to a positive effect on brand evaluations, and that the attribution of negative motives (e.g., the only motive is making money) has a negative effect on brand evaluations (Ruth and Sim”
• Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011, positive): “Congruence and fit Many authors refer indiscriminately to fit and congruence, viewing the two terms as synonymous (Speed and Thompson, 2000).”
• Socially Responsible Human Resource Management and Employee Support for External CSR: Roles of Organizational CSR Climate and Perceived CSR Directed Toward Employees (2017, positive): “This was measured using a shortened scale from Speed and Thompson (2000).”
• Explaining and Articulating the Fit Construct in Sponsorship (2011, positive): “…the ability to recognize/remember the sponsor or have a positive attitude toward the sponsorship and sponsor (Cornwell et al. 2006; Cornwell, Weeks, and Roy 2005; Martensen et al. 2007; Menon and Kahn 2003; Olson 2010; Roy and Cornwell 2003; Simmons and Becker-Olsen 2006; Speed and Thompson 2000).”
• Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions (2006, positive): “Subsequently, a positive relationship between sport event and brand will contribute to the consumers’ favorability toward the sponsor (Speed & Thompson, 2000).”
• The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context (2008, positive): “For example, researchers have begun to more fully explore the effects of consumer attitude toward sponsorship (McDaniel 1999; Speed & Thompson, 2000; Stipp, 1998), event−sponsor fit (Dean, 2002; Gwinner & Eaton, 1999; McDaniel 1999; Rifon et al., 2004; Rodgers, 2004; Szykman, Bloom, & Blazing,…”
• The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, positive): “Perceptions of fit may be derived from perceptions of similarity in relation to a variety of key associations, such as functionality, attributes or images (Gwinner and Eaton 1999; Simmons and BeckerOlsen 2006; Speed and Thomson 2000).”