Exploring the relationship between celebrity endorser effects and advertising effectiveness

By Clinton Amos, Gary R. Holmes, David Strutton. 2008

726 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c0c5468eed4abb54600edd86274081db717ac655

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Citations in the corpus

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018, background): “Amos, Holmes, and Strutton (2008) suggest using source credibility models to evaluate consumer perceptions of a celebrity endorser, but the current study demonstrates systematically how cultural differences acrossmarkets influence those perceptions of source credibility.”
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014, background): “Celebrities develop a persona through the types of roles they play in society and how they are portrayed in the media (Amos, Holmes, and Strutton 2008) and can add value to a company, brand, or product through the process of meaning transfer (McCracken 1989).”
The effectiveness of celebrity endorsements: a meta-analysis (2016, background): “Furthermore, Amos et al. (2008) neither accounted for dependency among the obtained effect sizes nor provided results in terms of the performance of celebrity endorsements when compared to other kinds of endorsements.”
Celebrity influences on consumer decision making: new insights and research directions (2019, background): “CONTACT Marcela Moraes marcela.moraes@curtin.edu.au © 2019 Westburn Publishers Ltd. Amos, Holmes, and Strutton (2008) and Erdogan (1999) provide a comprehensive understanding of the relevance of persuasive source models to the celebrity endorsement literature, but there have been some more recent…”
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019, background): “…permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. effectiveness (e.g., Atkin and Block 1983; Erdogan 1999; Amos, Holmes, and Strutton 2008; Bergkvist and Zhou 2016).”
The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes (2016, background): “In particular, positive source characteristics are more persuasive (Amos, Holmes, and Strutton 2008), because the receiver internalizes the opinion from a positive source into his or her belief system.”
Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit (2014, background): “Nearly half of all celebrity endorsement studies use student samples (Amos, Holmes, and Strutton 2008).”
Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey (2014, background): “Celebrity endorsers are important as they add value to a company, brand or product through the process of meaning transfer (Amos et al., 2008).”