Zhengyan Liu

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Zhengyan Liu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kristopher J Preacher
  2. A. Kronrod
  3. Ran Kivetz

Papers from Zhengyan Liu's perspective

Ordered by how strongly the researchers Zhengyan Liu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
  2. Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
  3. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
  4. Consumer Choice between Hedonic and Utilitarian Goods
  5. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
  6. Affect, Appraisal, and Consumer Judgment
  7. Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions
  8. Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices
  9. “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
  10. Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts

Their papers