Edward F. McQuarrie

Marketing · 2002–2014

A researcher in the Science corpus: 8 papers; trusts 7 researchers and is trusted by 21 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 52 citations into it; #763 of 6,289 by trust here, #786 by citations
• Experimental and Cognitive Psychology — 20 citations into it; #1,707 of 9,731 by trust here, #1,608 by citations
• Sociology and Political Science — 17 citations into it; #9,298 of 22,756 by trust here, #13,305 by citations
• Social Psychology — 16 citations into it; #12,844 of 15,694 by trust here, #8,529 by citations
• Human-Computer Interaction — 10 citations into it
• Gender Studies — 9 citations into it; #4,129 of 4,924 by trust here, #776 by citations
• Literature and Literary Theory — 7 citations into it; #248 of 2,496 by trust here, #216 by citations

Whom Edward F. McQuarrie trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Barbara J. Phillips
2. David L. Mothersbaugh
3. David Mick
4. Vicki R. Lane
5. John T. Cacioppo
6. George R. Franke

Who trusts Edward F. McQuarrie overall

1. Barbara J. Phillips
2. Margot van Mulken
3. Soon Ang
4. Laura Peracchio
5. Marjorie Delbaere
6. Stéphanie Feiereisen
7. A. Kronrod
8. Elison Ai Ching Lim
9. Joan Meyers-Levy
10. Chun-Tuan Chang

Papers from Edward F. McQuarrie's perspective

Ordered by how strongly the researchers Edward F. McQuarrie trusts endorse each paper. Same corpus, a different order for every researcher.

1. Metaphors We Live by
2. Metacognitive Experiences in Consumer Judgment and Decision Making
3. Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
4. WHEN WE NEED A HUMAN: MOTIVATIONAL DETERMINANTS OF ANTHROPOMORPHISM
5. A Short Scale for Measuring Loneliness in Large Surveys (Research on Aging)
6. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
7. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999
8. Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
9. Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
10. Are Irony and Metaphor Understood Differently?

Their papers

• INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005) — 387 citations
• How Visual Brand Identity Shapes Consumer Response (2014) — 99 citations
• Personification in Advertising (2011) — 319 citations
• Narrative and Persuasion in Fashion Advertising (2010) — 334 citations
• Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors (2009) — 120 citations
• Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004) — 462 citations
• Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising (2003) — 268 citations
• The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999 (2002) — 185 citations