“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption

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“Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017, unknown): “…(e.g., figurative language, assertive language, or language that implies closeness) in an advertising context affect consumer behavior (Kronrod & Danziger, 2013; Kronrod, Grinstein, & Wathieu, 2012; McQuarrie & Mick, 1999; Phillips & McQuarrie, 2009; Sela, Wheeler, & Sarial-Abi, 2012).”
The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews (2020, background): “…with other forms of communication; moreover, research comparing advertising to other contexts (e.g., reviews) has indicated that the same content can lead to different outcomes (Friestad and Wright 1994; Hung and Wyer 2008; Kirmani and Zhu 2007; Kronrod and Danziger 2013; Xu and Wyer 2010).”
Hedonic products for you, utilitarian products for me (2016, methodology): “This is a common practice in this field (Kronrod & Danziger, 2013; Sela, Berger & Liu, 2009; Zemack-Rugar et al., 2016).”
Effective destination advertising: Matching effect between advertising language and destination type (2015, background): “Kronrod and Danziger (2013) stated that figurative expressions (e.”
The role of digital and social media marketing in consumer behavior (2016, background): “First, an interesting set of articles considered linguistic properties of online WOM and/or reviews [27-33], generally showing how perceptions”